By Jim Baggott

ISBN-10: 1605980641

ISBN-13: 9781605980645

A precise fusion of philosophy and metaphysics set opposed to the backdrop of latest culture.

Have you ever questioned if the area is admittedly there whilst you’re now not having a look? we have a tendency to take the truth of our global a great deal with no consideration. This e-book will lead you down the rabbit gap looking for whatever we will element to, dangle our hats on, and say this can be actual. alongside the way in which Jim Baggott provides the real arguments about the nature truth as tested through the world’s maximum thinkers—from the philosophers of historical Greece to trendy scientists and social theorists—and takes on materialism, conception, and growth in a refreshingly new and interesting means. five b&w illustrations

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Additional resources for A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland

Sample text

We talk to our friends on the phone because it's good to talk, and the future's bright. We drink probably the best lager in the world, because it's reassuringly expensive, because it's what your right arm's for and we couldn't give a XXXX for anything else. We try harder. We just do it, because we're worth it and we know where we want to go today. You will insist that you can tell the difference between reality and the images woven by the marketers, the public relations executives, the government spin doctors, or the news media.

Selling goods and services to increasingly sophisticated consumers in a vast American market became so lucrative that companies committed considerable effort and expense to the task of understanding how it works. The disciplines of professional marketing and consumer advertising came into their own. These companies learned that consumers bring all their rationality and their emotional needs to bear on their purchase decisions. Yes, consumer products had to fulfil their physical functions, but so long as these functional requirements were satisfied then there were a whole raft of emotional requirements to be satisfied, too.

Baudrillard uses the example of Watergate in a similar argument. During the 1972 presidential election campaign, officials of the Committee to Re-elect the President were involved in a break-in at the offices of the Democratic National Committee, at the Watergate building in Washington, DC. A number of administration officials resigned, some were later convicted of offences related to an attempted cover-up. The incumbent, President Richard M. Nixon, denied involvement, but was subsequently caught on tape actively seeking to derail the investigation.

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A Beginner's Guide to Reality: Exploring Our Everyday Adventures in Wonderland by Jim Baggott

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